Who is True Aspect

Michael Krueger- Owner/President

Michael S. Krueger is the Owner/President of True-Aspect and is responsible for business operations, marketing, proposals, system design and project execution. He is the only business owner in the Madison area who is a Cedia certified, professional installer and has over 14 years of experience with electronics and technology interacting with personal lifestyles and businesses.


True-Aspect is a custom audio/video integration, automation and installation company providing structured and meticulously designed electronic environments for both the home and office. True-Aspect was formed in 2003 to provide solutions for clients in the Madison, WI metro area. Today True-Aspect™ serves clients across the United States and Canada.

True-Aspect is a fully insured company which sells, services, and warranties all of the products that we integrate into our systems. Our expertise encompasses whole house sound systems, media rooms, smart conference rooms, home theaters, lighting control including shading systems, residential computer networks, phone/intercom systems, and more.

The cutting-edge technology provided by True-Aspect offers users an enhanced digital experience, designed and engineered to the client’s desired solution. True-Aspect has a respected reputation for attention to details, high-quality installations, reliable courteous customer service, and an unparalleled level of quality. True-Aspect is an authorized dealer for many reputable companies such as: Savant, Klipsch, Marantz, Denon, AMX, Sonance, Lutron, Nest, Bose, Lite Touch and more.

Whether it’s new construction, design build or remodeling, let True-Aspect work with you – you won’t believe your eyes and ears! Our systems are quite simply the true aspect of digital fidelity.

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